Design Thinking

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What do Netflix, Apple, Google, HBO, Samsung, World Bank, and General Electric have in common? These companies have embraced design thinking as a means of innovating their products and improving customer experiences. Your business should too.

Design thinking is the actual process of innovation and value creation of new products and services into the market. It is a human-centric, creative and solution-based approach for innovation that integrates the needs of customers, the feasibility of technology and the viability of business.

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How We Can Help

We facilitate a hands-on design thinking process with your teams, enhancing their ability to; collaborate, empathise with your customer, redefine complex problems and co-create innovative solutions to prototype and test. The NDIP assessment enables us to identify which of the 8 sub-stages of the Design Thinking Process is the strength of each individual member and harness each individual’s strengths within the team in order to accelerate the velocity with which the team collaborates and innovates. An orchestra emerges through enhanced collaboration where once only individual instruments were heard.

The NDIP assessment will also identify where your skills gaps lie with respect to accelerating innovation.

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Empathise

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Define

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Ideate

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Prototype

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Test

Design Thinking Facilitations have far and wide reaching value. Not only are they powerful for problem solving, solution seeking and can be used to refine strategies, improve sales, innovation and creativity in just about any business area, but they are great for team building, teaching the value of collaboration and breaking down silos as well. Our approach for optimum design thinking teams leverages neurodiversity through our assessments and configure strengths-based teams for the most innovative results

Free up time in your business by developing your team through the application of Design Thinking methodology and changing staff from reacting to change to proactively solving problems and seeking innovative solutions, in a fun and engaging manner that gets them back to why businesses started in the first place, to serve.

Design Thinking is an incredible problem solving methodology that harnesses your unique strengths in collaboration with the strengths of others. When combined with the relevant theory and NLP behaviour coaching, the culture shift is remarkable.

Accelerate Design Thinking With Our 12-Month Design Thinking Programme

12-Month Design Thinking Programme:

Each session is a 2-hour workshop, every second week. Based on the NDIP assessment, team members (players) are positioned within their respective stages where they will play best.

Session 1 – Introduction

  • Principles of Design Thinking and Innovation
  • Introduction to Design Thinking and Assessment Feedback: Principles of the Three Phases
  • Feedback on assessment – Positioning the players within the Design Thinking Framework – where will they play best?
  • Overview of Design Thinking – overview of the 3 phases of Design Thinking (Inspiration, Ideation and Implementation) explaining the 8 stages
  • Rapid Landscape ‘take home’ activity

Session 2 – Blitz Design Thinking

  • The Blitz Design Thinking Workshops introduces players to the different phases and stages of Design Thinking through experiencing the process and activities in a rapid fashion – developing an understanding before deep diving
  • Blitz Design Thinking – Part 1: Inspiration (Connect, Empathise, Interpret and Define)
  • Players rapidly experience the four stages within Inspiration (Connect, Empathise, Interpret and Define) – demonstrating and reflecting on their energy and engagement
  • Rapid landscape – creating a quick landscape of the team, the company/brand, and the user/consumer needs and wants
  • Exploring ‘why’ questions to explore human truths, needs and wants
  • Session concludes with a brand/company objective and problem statement – the start of uncovering the brand/company’s unique wicked problem

Session 3 – Blitz Design Thinking – Part 2: Ideation (Explore)

  • Reframing the problem statement (for design thinking and solution-seeking)
  • Unpack the wickedness of the wicked problem – look at the variables, what makes the problem wicked?
  • Value creation: If we resolve this problem (or set of problems), what value will it add to the brand and consumer?
  • Exploring ‘what if’ and ‘why not’ questions for possibilities
  • Building creative confidence – exploring lateral, elastic and disruptive thinking for creative problem solving and solution seeking
  • Ideation and brainstorming lots of ideas using a wide range of methods, ways of thinking and techniques, playing with multiple potential solutions to the problem

Session 4 – Blitz Design Thinking – Part 3: Ideation (Refine)

  • To Refine, we will revisit the Inspiration phase:
  • What were the user/consumer needs and wants?
  • What must we then keep in mind when we need to refine the ideas?
  • What is the best (strategic) solution to the problem? The Refine stage will revisit the ideas generated during the Explore stage (quantity) and through convergent and analytical thinking methodologies determine the desirability, viability and feasibility of the ideas (quality)
  • Exploring what and how questions for refinement and strategic solution finding
  • Refine and distil the solutions to the selected and best-suited solutions worth prototyping

Session 5 – Blitz Design Thinking – Part 4: Implementation (Prototyping)

  • Explore examples of prototyping (creative exploration of materials and methods for rapid prototyping) – how can we rapidly execute and prototype our selected solutions? How might this prototype provide us with insight into its viability, feasibility, desirability and value creation?
  • Exploring how, what, who, where and when questions for prototyping and testing

Session 6 – Blitz Design Thinking – Part 4: Implementation (Testing)

  • Considering the prototype, what would be the best way to then test the solution? How can we do this in a cost-effective and rapid way? How do we ensure we answer to the consumer/user needs and wants? How do we ensure we answer to the wicked problem statement and achieve the company objectives?
  • Critically review the desirability, viability and feasibility of the prototype – refer back to the Inspiration or Ideation phase for analysis – do we have to repeat or redo anything to improve the idea/prototype?

Session 7 – Deep Diving Inspiration: (Re)Discover the Wicked Problem – Connect

  • How can we better understand the human truths of our users/consumers/stakeholders to determine the root of our wicked problem?
  • This session will explore ways to connect with the users/consumers/stakeholders in a human-centric way – what do they think, feel and act?
  • Connect will reference and play with creative research methodologies to discover human truths

Session 8 – Deep Diving Inspiration: (Re)Discover the Wicked Problem – Empathy

  • Findings are collated to create user empathy and experience maps
  • From what we have found, what is really needed/wanted by our users/consumers/stakeholders? Why do they think, feel and act that way?
  • How can we make their lives better?
  • Connect will reference research methodologies to discover human truths

Session 9 – Deep Diving Inspiration: Determine the Problem – Interpret

  • What do the human truths tell us about what the real problem may be?
  • What are the themes or patters emerging from the needs and wants?
  • By analysing the themes and patterns, what does it suggest are the actual needs and wants?
  • Refine the themes or patterns through creating clusters

Session 10 – Deep Diving Inspiration: Define the Problem

  • Through critical and analytical thinking, what do the clusters suggest is the actual problem? Create a statement clearly defining the problem.
  • Eliminate assumptions, and clarify the objective
  • Develop a brand/company objective or set of strategic objectives – what would be the measures of success to answering the problem statement?

Session 11 – Deep Diving Ideation: Exploring the ‘Wicked’ Possibilities

  • Through creative and lateral thinking, what are the possibilities?
  • Idea generation, brainstorming and disruptive thinking methodologies to finding multi solutions.

Session 12 – Deep Diving Ideation: Refining the Possible ‘Wicked’ Solutions

  • Through analytical, convergent, and critical thinking, ideate the best (strategic) solutions to the problem, assessing its desirability, viability and feasibility

Session 13 – Implementation: Rinse and Repeat – Rapid Prototyping & Testing

  • Utilising various prototyping techniques, the solution is implemented/executed in a cost-effective and rapid manner
  • Prototypes are tested:
    • How well does it answer to the user/consumer/stakeholder needs and wants? How well does it answer to the problem statement and objectives?
    • How do we measure the prototype’s success?
    • Does the prototype answer effectively to desirability, viability and feasibility?
    • What do we need to refine/revisit/redo to make the solution work better?
    • Do we need to revisit the Inspiration or Ideation phase to find a better solution or approach to the problem?

Session 14 – Conclusion and Refinement

Naretha Pretorius, Associate Newmella Holdings (Pty) Ltd